Kurwa Couture started as a joke. Who doesn’t giggle at the unapologetically versatile Polish swear word, kurwa? But like all great jokes, this one had a point. As we looked around at the mountains of cheap, mass-produced clothing piling up in closets, landfills, and factory floors, we realized we didn’t want to add to the problem.

So, we flipped the script. Instead of making new clothes, we rescue forgotten T-shirts destined for the dumpster or the flames. Each piece we brand with our cheeky Kurwa Couture name carries a new story—a badge of rebellion against waste, exploitation, and environmental harm.

We stand for humor with a purpose, fashion with a conscience, and the belief that the world has enough clothes to go around. Kurwa Couture is our way of saying, “Let’s give what’s already here another chance.” Because saving a shirt is saving a little bit of the planet, too.